The Biscioni Torino

Words: David Czarnecki

Photos: Davide De Martis, Alberto Chimenti Dezani, Gianluca De Leo, Tommaso “Nembo” Carboncini

They don’t do meet-ups. They do apertivo.

Let’s talk about the apparent brand you have created—Biscioni Torino—tell us more about the name. Is there a meaning or significance behind it? Tell us about the crest, which looks inspired by the Alfa Romeo logo.

The Biscioni logo was born from the intention of linking our city, Turin, the international capital of the automobile, to Milan, the historic home of Alfa Romeo, to Alfa Romeo as a brand of cars that represented in Italy the sports car for the family during the week and winning races at weekends. The brand is a synthesis of the symbols of Turin with the stylized Mole Antonelliana and the Visconti Biscione as the symbol of Alfa Romeo and Milan.

Don’t call us. We call you.

BUY PRINT Fall 2021 Issue #7